Nov 11, 2026
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1 min read
Thursday 19 November, 16:30 CET. Free, capped at 100 seats, first come first served.
Nov 3, 2026
4 min read
Three prerequisites, one centre of excellence, a team of four per BU and weekly sprints
Oct 30, 2026
3 min read
The AI stack in 15 layers, from rocks and power to the app you pay for
Oct 27, 2026
Two funnels, engineers inside marketing and why AI native still fails
Oct 2, 2026
5 min read
Maintenance can carry 60 to 80 percent of lifecycle cost and ownership needs a real operator.
Sep 24, 2026
The motions can be plug and play while taste, tone, definitions and rules stay local.
Sep 23, 2026
Four public platform changes show why your revenue logic needs a practical exit.
Sep 19, 2026
GTM engineer roles grew 205 percent while Uber cut marketing quality assurance from two weeks to under an hour.
Sep 18, 2026
Why cheap code, company data and stronger guardrails change how I think GTM should run.
Sep 17, 2026
What 23 years of building GTM engines taught me about the old "build or buy" rule.
Sep 16, 2026
2 min read
The Next Decade of Go to Market Belongs to Teams That Build Their Own Engines
Oct 9, 2025
9 min read
sharing examples and a new tool we've built
