⬛️ these ai-first tools are replacing (or improving) the old guard

a long long list with examples

In 2025 AI Systems Will Replace Humans, What Should You Do?

I'm believing less and less in Co-intelligence and Augmentation, And more and more in automation

⬛️ playbook: early-stage 'augmented'⚡️

customer interviews are vital, annoying and full of value...here's a playbook to speed them up

You Can't Automate Your Way To Good 'Taste'

⬛️ playbook: semi-autonomous innovation

getting from discovery to validation in record time

GTM OS (Part 5/7): 80 Percent of GTM Is the Same Across Companies

The motions can be plug and play while taste, tone, definitions and rules stay local.

GTM OS (Part 4/7): You Should Own Your GTM Infrastructure. The Code. All of It.

Four public platform changes show why your revenue logic needs a practical exit.

GTM OS (Part 3/7): Marketing Departments Are Becoming Engineering Departments

GTM engineer roles grew 205 percent while Uber cut marketing quality assurance from two weeks to under an hour.

GTM OS (Part 2/7): My Case for Owning Your GTM

Why cheap code, company data and stronger guardrails change how I think GTM should run.

GTM OS (Part 1/7): Why You'll Never Buy SaaS Again

What 23 years of building GTM engines taught me about the old "build or buy" rule.

The 'Build' Era of Go to Market Has Started

The Next Decade of Go to Market Belongs to Teams That Build Their Own Engines

build niche, build boring, build with perfect timing

sharing examples and a new tool we've built

⬛️ mental model: 4 types of ai strategies

and why mixing strategies is basically just burning money with extra steps.

got a biz idea? we'll build it

have you been sitting on an idea, waiting for “the right time,” this is the right time. we partner up and build it in 30 days.